spotlight on our Christmas products

The Brief

Our trainees were given the task to create a set of products focussed around the theme of their favourite Christmas song. The trainees were given client guidelines on style and colour palette that had to be adhered to.

The Design Process

Group discussions and research took place around song lyrics, different type styles, colours and themes, after which, the trainees collaborated to create physical body of artwork that would inform the various digital product designs. The products chosen to create designs for were:

Cards
Tree Decorations
Coasters

From Idea to Reality

Once the artwork has been created, our trainees then create mock ups of how that artwork will work on the various products chosen to be made. Designs are adapted, re-worked, and finalised at this point and this can often be one of the most challenging parts of the process. Designs are showcased and versions are chosen for final products. With final mock ups completed, pricing decisions are made based on production cost and market research.

Marketing

Our trainees look at the various forms of packaging requirements for the selected products and the function of packaging in telling the story of the product as well as the brand. Thinking about presentation, colour, font, information requirements and layout is a critical element of this part of the process. Trainees will also create any digital media required for promotion at this stage and then it's off to market!

The Skills We Learn